The Society of Design of Pennsylvania wanted famed typographer Jessica Hische as a speaker, but what’s the best way to the attention of someone so busy (and, to get them to say yes?) They created an entire website just for this purpose, and the crowning achievement of their project was a invitation made out of 27 real Pennsylvanian license plates.
When each of the 27 license plates are lined up, they create a sentence that reads: DEAR JESSICA, PLEASE CONSIDER VISITING SOCIETY OF DESIGN IN PENNSYLVANIA AND SHARING CAPTIVATING AND AMAZING TYPOGRAPHIC WORK THAT WILL AMAZE, ASTONISH, MOTIVATE, AND PROVE TO BE BENEFICIAL TO AN ENORMOUSLY LARGE CROWD, THANKS.
From the InvitingHische.com site that is dedicated for this one task:
Society of Design enthusiastically invites you back home to Pennsylvania to speak to a crowd of your biggest fans – including those who literally changed their Pennsylvania Department of Transportation vehicle registrations for this invitation.
Hische was so overwhelmed by the invitation that she started hand-lettering each of the contributing license plate holders’ names– what a lovely and warm-hearted exchange between artists. [Via Jessica Hische.]