These photographs of the KIPP Infinity middle school in NYC features bold, striking typography that seems to have been photoshopped to interact with the students– in reality, this is the “Wordwork” of designer Stephen Doyle, who used masking tape to create massive letters that stretched across the school floors and walls.

Created for this fascinating New York Times article about the importance of character in schooling, the words in the photos reflect 7 universal character traits (zest, grit, self-control, social intelligence, gratitude, optimism and curiosity) that certain educators have found essential to success in school and in life. From the NYT article (which is, by the way, a long but great read):

As Levin watched the progress of those KIPP alumni, he noticed something curious: the students who persisted in college were not necessarily the ones who had excelled academically at KIPP; they were the ones with exceptional character strengths, like optimism and persistence and social intelligence. They were the ones who were able to recover from a bad grade and resolve to do better next time; to bounce back from a fight with their parents; to resist the urge to go out to the movies and stay home and study instead; to persuade professors to give them extra help after class. Those skills weren’t enough on their own to earn students a B.A., Levin knew. But for young people without the benefit of a lot of family resources, without the kind of safety net that their wealthier peers enjoyed, they seemed an indispensable part of making it to graduation day.

There are two “making-of” videos, both of which are equally mesmerizing to watch. One is a reverse time-lapse of the creation of the word “curiosity” and the other is a slightly angled view of the creation of “grit”, which jumps into perspective at the end of the video.

In The Gym from Doyle Partners on Vimeo.
 

Cipher from Doyle Partners on Vimeo.
 

The article is wonderfully insightful, but to top it off with large scale anamorphic typography? Swoon. [Via PB!]

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