“The Color Of” is a website that documents the colors of certain concepts, as seen on Flickr— in other words, it aggregates all the photos on Flickr that are associated with a concept (let’s say, Thursday, for example) and analyzes the average color of those photos. The result is an objective look at “word association”– its easy to think of “green grass”, but who knew that “Thursday” is in fact the most vibrant of all the days of the week?

The featured words on the website are picked carefully, and the categories include emotions, places, sounds, and days. Some of them are gems, such as “hiss,” “bitter,” or “bhutan.” If you want to see more, you can always use the search function to input your own words!

From “The Color Of” website:

This is a system created to find out the colour of anything, by querying and aggregating image data from Flickr, a popular online photo sharing community. It is an attempt at answering a potentially complex and abstract question in an objective manner, by using simple algorithms on data originating from subjective human perceptions.

These are some examples of colors derived from the system, sometimes reflecting our expectations of what it should be, but sometimes not.

So many of these are spot on– “summer” is exactly that kind of dreamy, heat-wave filled teal and sunlight, while “grass” is wonderfully vibrant. Since you can input your own search, I’d love to see other concepts come to life, such as foods or textures… try it out!

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