I rarely post collections on here, but there are some fantastic online resources for both designers and people who are simply nostalgic– here are two collections of vintage packaging, one featuring cereal and the other, cheese.


Vintage Cereal Packaging

The vintage cereal packaging collection at The Imaginary World sorts box designs according to not only brand, but also release date, which means you can follow each brand as it evolves along the years. From the website:

Here is an archive of hundreds of cereal boxes, with even more to come. All images and items are from personal collectors own collections and thus are not for sale.

I haven’t even heard of most of these designs– Quisp, Sir Grapefellow, Corny Snaps?


Vintage Cheese Packaging

And if that wasn’t enough, there’s also a collection of vintage cheese packaging on Design Observer; an unknown person in the fifties in England had collected these labels in a small scrapbook, and they’ve been scanned for your viewing pleasure. From the Design Observer:

Our photo essay originates in England, circa 1957. It was there and then that a colorful package of cheese inspired one person (unknown) to start a collection of dairy labels, neatly organized in a scrapbook. His or her now-vintage collection — found orphaned on eBay — is a virtual journal of cheese branding in the mid-20th century.

Reproduced here, these graphic labels look just as the originals would have if you could step back in time, back to a day when bright, hand-rendered package art was a novelty and innocence wasn’t, and long before a blitz of color-soaked multimedia outlets emerged all around us. Once upon this time, artists illustrated a label to tell a story, evoke a feeling, with a single bright image. For many people such labels were the only artwork they saw from week to week.

This is just absolutely fantastic– I’m in love with all the muted colors and the classic look-and-feel of everything. Definitely something to save for future design inspiration. [Via the Dieline, for both the cheese and the cereal.]

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