This shopping bag designed for the classic jean company Lee is 100% reusable– every part of the bag, from the strings to the different patterns and prints, is meant to be taken apart and as the title says, “Never Wasted.” Designed by the India-based Happy Creative Services, the bag disassembles into more than 20 pieces that can be used in a variety of ways. From their website:
With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.
The minute I saw this, I imagined it as the perfect bag to bring onto a plane– you can carry your magazines and other reading material on board in this bag, and use the long flight times to take apart the bag and use it to it’s fullest potential. [Via The Dieline.]