This series of Mercedes Benz ads have left me speechless: what a wonderful way to illustrate the experience of owning a luxury car, which appeals to both your left brain and your right brain. The ad is split neatly down the middle, separating the brain into its clean, analytical left side and colorful, explosive right side. The text on the ad reads:

Left brain: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.

Right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

I like the ad’s subtle branding of the logo tucked into the corner– the illustrations draws you in, and then makes you curious as to who produced it. [Images via Scary Ideas.]

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